CASE

CASE

Rulebook, page 3. Case file.

CASE

CASE

Field

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Salt House006
Poster series2024

Tilt it. It’s the real card.

Case file

Print

006

Poster series

2024

Salt House

A season of gig posters for a coastal music venue, built from one modular grid of red and white blocks.

Client

Salt House

Role

Art direction and type

Duration

One season

Poster seriesTypographyPrint

12

posters in the season

3

print runs sold out

1

grid for every show

Salt House posters pasted on a wall
Detail of a Salt House poster corner and type

The brief

Salt House books a show a week and had a different freelancer for every poster. The venue wanted a look people would recognise from across the harbour.

What we made

A modular grid of red and white blocks that rearranges for each act, with a foil strip for headline nights. The system is simple enough that the venue team now lays out the weekly posters themselves.

What changed

The posters became collectibles. Three print runs sold out at the bar, and the grid now runs on tickets, merch and the venue’s signage.

“

The posters went missing from the street within a week. Best result we could ask for.

Jonas Ek, Programme lead, Salt House

Noa Varela

Brand & product designer

Copenhagen

Open for 2 projects in 2026

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