CASE

CASE

Rulebook, page 3. Case file.

CASE

CASE

Field

Product
Fieldnote005
Product, iOS2025

Tilt it. It’s the real card.

Case file

Product

005

Product, iOS

2025

Fieldnote

A field research app for ecologists who log sightings with cold hands, bad signal and a notebook as backup.

Client

Fieldnote

Role

Product design and design system

Duration

5 months

Product designiOS appDesign system

4.9

App Store rating

60k

observations logged

−40%

time to log a sighting

Fieldnote app screens on a phone
Fieldnote phone resting on an open field notebook

The brief

Fieldnote’s users work in wet grass at dawn. The first version of the app asked eleven questions before you could save a bird. Most people went back to paper.

What we made

A one-thumb logging flow that saves first and asks later, offline maps that sync when you are back in range, and a design system with large targets and high-contrast states that hold up in direct sun.

What changed

Logging a sighting now takes under ten seconds. The app has a 4.9 rating and two universities use it for their field courses.

“

Calm, quick and honest about trade-offs. The best handover we have had.

Mira Holm, Product lead, Fieldnote

Noa Varela

Brand & product designer

Copenhagen

Open for 2 projects in 2026

Create a free website with Framer, the website builder loved by startups, designers and agencies.