Case file
Identity
002
Rebrand
2026
Onebank
A full rebrand for a challenger bank that wanted to feel calm, not clever. Naming system, card design, app UI kit and the launch campaign.
Client
Onebank
Role
Brand lead and art direction
Duration
14 weeks
+38%
app sign-ups in launch month
4.8
App Store rating after relaunch
11
markets on one system


The brief
Onebank had grown fast and looked it. Three logos, two typefaces per screen and a card that read like a gym membership. The founders wanted a brand that felt steady enough to hold someone’s salary.
What we made
One quiet wordmark, a single orange mark that works at 16 pixels and on a billboard, and a card in matte black with a foil edge you only notice when you tilt it. The app UI kit shares the same grid as the print system, so every team draws from one source.
What changed
Sign-ups rose in the first month, support tickets about “is this a scam?” dropped to almost none, and the brand now runs in eleven markets without a local agency rewriting it.
“
Noa gave us one system we could run without her. Two years on, nothing has drifted.
Lea Brandt, Founder, Onebank
Noa Varela
Brand & product designer
Open for 2 projects in 2026
