CASE

CASE

Rulebook, page 3. Case file.

CASE

CASE

Field

Identity
Onebank002
Rebrand2026

Tilt it. It’s the real card.

Case file

Identity

002

Rebrand

2026

Onebank

A full rebrand for a challenger bank that wanted to feel calm, not clever. Naming system, card design, app UI kit and the launch campaign.

Client

Onebank

Role

Brand lead and art direction

Duration

14 weeks

NamingIdentityCard designApp UI kitLaunch campaign

+38%

app sign-ups in launch month

4.8

App Store rating after relaunch

11

markets on one system

Close-up of the matte black Onebank card with its orange mark
Foil edge of the Onebank card catching the light

The brief

Onebank had grown fast and looked it. Three logos, two typefaces per screen and a card that read like a gym membership. The founders wanted a brand that felt steady enough to hold someone’s salary.

What we made

One quiet wordmark, a single orange mark that works at 16 pixels and on a billboard, and a card in matte black with a foil edge you only notice when you tilt it. The app UI kit shares the same grid as the print system, so every team draws from one source.

What changed

Sign-ups rose in the first month, support tickets about “is this a scam?” dropped to almost none, and the brand now runs in eleven markets without a local agency rewriting it.

“

Noa gave us one system we could run without her. Two years on, nothing has drifted.

Lea Brandt, Founder, Onebank

Noa Varela

Brand & product designer

Copenhagen

Open for 2 projects in 2026

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